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Leadership, Experience, Commitment

The Aras team combines deep experience from the industry's major enterprise PLM software companies, including PTC, Oracle Agile, Eigner, and Workgroup Solutions, with executive operating expertise in product development, manufacturing operations, supply chain and quality management.

Customer First is an operating philosophy reflected in every aspect of the way Aras conducts business. Aras executives take pride in developing relationships with customers based on the trust that comes with open communication and the commitment required to deliver long term value.

By listening to customer needs and understanding business priorities Aras executives draw on an intimate knowledge of corporate requirements and first-hand operating experience to provide innovative solutions that exceed expectations and accomplish business results.

As the leading provider of enterprise open source PLM software solutions the Aras executive team has put in place a structured growth strategy based on sound business fundamentals and a process-oriented perspective that delivers unmatched value to customers.

Peter Schroer

CEO & Founder

Peter Schroer brings over 25 years experience growing high-tech companies into market leaders by spearheading solution innovation combined with structured growth strategies. Prior to founding Aras Corporation, Peter was General Manager, US Operations and a Board member for Eigner+Partner [acquired by Agile Software], a provider of PDM technology.

Previously, he was a General Manager at both Workgroup Technologies and Thermo Electron. Peter began his career as a manager with Data General. He was also a member of the Nobel Prize winning design team at the prestigious IBM Thomas Watson Institute. Peter holds a BSEE, MENG EE, and MBA from Cornell University.

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John Yee

Chief Financial Officer

As the Chief Financial Officer, John Yee oversees financial strategy and global accounting at Aras. John brings over 20 years of experience in finance in the high-tech industry from both private industry and Big 4 public accounting firms. His experience includes pre-revenue start-up ventures as well as Fortune 500 companies. Previously, John held senior financial roles at a companies including Watchfire, Praecis Pharmaceuticals,, Decision Resources, OneSource Information Services, Tenor Networks, and Deloitte & Touche.

Prior to joining Aras, John was Senior Vice President at Valore, where he was instrumental in the company’s acquisition initiatives and played a pivotal role in raising capital. John holds a B.S. in Accounting from Bentley University and earned his Certified Public Accountant certification from the accounting firm Deloitte & Touche.

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Martin Allemann

Sr Vice President, Global Operations

With nearly 20 years of leadership in the product lifecycle management enterprise software market Martin Allemann brings extensive experience in executive sales, industry strategy, professional services, and the development of partner networks. Martin has had a track record of customer success and corporate growth throughout his career.

Most recently, Martin was Vice President of European Operations at Agile Software [acquired by Oracle]. Previously, Martin was General Manager, European Operations and a Board member for Eigner+Partner. Earlier in his career he was at Bosch. Martin holds an FH degree in engineering from the University of Biel and an FH Degree in CAA [Automation] from University of Bern.

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Marc Lind

Sr Vice President, Strategy

Marc Lind brings over 20 years experience in enterprise software and manufacturing and draws on a customer-centric perspective to create revenue-driven marketing strategies. Most recently, Marc was President of PartsDriver, an enterprise supply chain solution provider to the automotive aftermarket.

Previously, at Analog Devices he helped build relationships with major customers including Intel, Lucent, and Nortel and led a division-wide reengineering project. Earlier in his career, Marc was a consultant in world-class manufacturing and quality systems. He holds a BBA in Operations Management from the University of Massachusetts at Amherst and is a member of the AME [Association for Manufacturing Excellence], APICS, and PDMA [Product Development and Management Association].

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Masahiko Hisatsugu

President, Aras Japan / Vice President, Operations – Japan, Aras Corporationn

With over 20 years of business and technology experience, Masahiko Hisatsugu is one of the foremost authorities on PLM in Japan. Most recently, Masahiko served as Founder and President of Progress Partners Consulting, a Japanese PLM consulting firm. Prior to founding Progress Partners, he was the first Metaphase (now Siemens PLM) consultant, introducing PLM to the Japanese market and working with industry leaders including Toyota, Konica Minolta, Mitsubishi, Toshiba and Canon. Later, Masahiko was recruited by SAP to build and run SAP PLM in Japan, where he developed business solutions, drove strategic marketing and established the consulting methodology.

Masahiko is a graduate Kinki University of Science and Technology. He also the author of the book "How to Develop a PLM System" (available on and a frequent blogger on PLM and related topics.

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Mark Beaulieu

Vice President, Technical Services / CIO

Mark Beaulieu brings 15 years leadership experience in professional services consulting on product development best practices and enterprise software solutions for manufacturers. Mark has an outstanding reputation for consistently achieving customer satisfaction and delivering business results that improve companies’ competitive advantage.

Prior to joining Aras, Mark was Director of Professional Services for Agile Software delivering solutions for clients including 3M, Dell, Hitachi, Metaldyne, Siemens, Tyco and US Surgical. Previously, he led successful enterprise systems projects in new product development and introduction for Workgroup Technologies and was a design engineer at MA/COM and Smith & Nephew.

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Stephane Guignard

Vice President, Operations

With over 25 years of experience in the product lifecycle management software industry, Stephane Guignard brings extensive expertise in Information System architecture and business processes optimization, as well as executive sales. He has a strong entrepreneurship and team empowerment track records, founding and running various companies.

He founded PCO Technologies in 1997 the first and biggest independent French PLM services company later acquired by Accenture. Prior to that, he drove the Metaphase worldwide Implementation Program at Schneider Group. He has a computer science engineer background (ENSIMAG).

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Mary LaSelva

Vice President, Global Marketing

Mary LaSelva brings 25 years experience developing and implementing marketing and communications strategies to drive growth. Mary has demonstrated success in turnaround and high growth environments, driving change, building positive customer experiences and developing high performing global team environments.

Most recently, Mary was VP Marketing for Aspen Technology delivering customer experiences to clients including BP, The Dow Chemical Company, Shell, Saudi Aramco, Sinopec and BASF. Previously, Mary was a marketing and brand strategist in early- and mid-stage tech start-ups Indigo (acquired by Hewlett-Packard) and OpenReach (acquired by Oracle), and held P&L responsibility while opening up new markets at RISO. Mary holds a B.S. in Business Administration from Bentley University.

Andreas Mueller

Vice President, Operations

With over 15 years experience in the software business, Andreas Mueller brings extensive expertise in all aspects of managing sales, marketing and partners across the globe. His career has encompassed a variety of management, sales, marketing and alliances positions. Andreas has a track record filled with successful projects and reference customer & alliances partners.

Prior to joining Aras, Andreas worked as the Alliances Director at Agile. Before that, Andreas served as Regional Director at Mediasurface, a CMS Vendor, VP at Catenic (SAP Billing Solution) and as Sales & Marketing Director at Corporate Software and Technology a leading Software Asset Management Company. Andreas holds an engineering degree as a Quality Auditor.

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Jay Pappas

Vice President, Alliances

As Vice President of Alliances, Jay Pappas builds strategic partnerships with leading professional services firms, resellers, and technology companies. Jay is directing the expansion of our global partner ecosystem to deliver an ever broader scope of innovative solutions and expert services. He brings over 25 years in the enterprise engineering business applications market, where he has held diverse roles ranging from product management, product development, professional services, and partner management.

Prior to joining Aras, Jay was responsible for product development at SofTech and Workgroup Technologies, where he helped to deliver PDM and CAD Connector products. Previously, he led successful software development projects at Digital Equipment Corporation and Stone & Webster.

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Gregory Rasin

Sr Vice President, Engineering

With over 20 years experience in enterprise software Gregory Rasin brings extensive expertise in all aspects of managing software product development. Throughout his career, Gregory has demonstrated a results-oriented approach to delivering quality products on time and under budget. His track record of success is derived from his ability to build and lead cohesive technical organizations.

Most recently he was Vice President of Engineering for NetView Technologies, a provider of Web-based enterprise business process management software. Previously, Gregory directed development of Pro/INTRALINK® for PTC and led the re-architecting of Computervision’s flagship product. He holds a M.S.E.E. from Polytechnic Institute in St. Petersburg, Russia.

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John Sperling

Vice President, Product Management

John Sperling brings over 25 years of experience in engineering and enterprise software development to the Product Management team at Aras. John is a results-oriented leader with in-depth knowledge of PLM project and program management, software implementation and customization, and user interface design and usability.

Prior to joining Aras, John was Director of Product Management for Engineering Collaboration and Enterprise Visualization at Oracle, where he drove strategic product vision, and managed a global development team and network of integration partners to multi-million dollar growth across his product portfolio. Previously, John developed engineering systems, solutions and processes at Boeing and Rockwell International for the Space Shuttle, Space Station, Delta rockets, GPS satellites and a wide range of experimental vehicles.

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